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The emerging alternative rice marketing system

Selling high volume excellent quality rice: A preliminary study of an emerging alternative rice marketing system in Manila and Luzon provinces

book coverThis study on alternative rice marketing has been prepared for the ILEIA Collaborative research program in the Philippines. Although it focuses on Luzon, its conclusions and recommendations are important for the development of alternative rice production and marketing in the whole country. Marketing of rice produced by small farmers’ organizations, based on the principle of “fair trading” is studied. The low volume of the commodity is compensated by its high quality, and the marketing activity seeks to promote sustainable agriculture as well as to provide higher incomes for farmers. This alternative rice marketing system in which NGO’s play an important role is compared to the mainstream rice marketing system. The book ends with a summary of problems, potentials and recommendations.

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Edited by: Aurea G. Miclat-Teves

Source: ILEIA

Year: 1999

Pages: 100

Language: English

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