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You are here: Home Magazines China Towards fairer trade- 公平贸易之路 Fair to the last drop: Corporate challenges to Fairtrade - 公平贸易面临的挑战

Fair to the last drop: Corporate challenges to Fairtrade - 公平贸易面临的挑战

In the wake of the recent extraordinary market expansion of fair trade –and in the midst of a mild rebound in the coffee market– the fair trade movement is coming under criticism. Even student groups, social justice groups, and some fair trade roasters are questioning the development claims, the “fairness” and the future of the fair trade coffee industry, for very different reasons. Farmers’ organisations challenge the fair trade movement to work politically for structural change. Many ethical consumers and fair trade activists are also uncomfortable about selling Fairtrade-certified products through multinational corporations with unfair labour practices and monopolistic market power.

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